In this episode, I sit down with Anthony Rowell, Sales & Customer Success Director at Tradeprint, one of the UK’s largest trade print manufacturers. 


We unpack what it really takes to scale a high-volume print operation - from 1,000+ jobs per day to mass customisation platforms, AI-driven customer support, sustainability targets, and aggressive product expansion.

This is not just a conversation about print. It’s about how traditional industries evolve through technology, automation, and disciplined operational thinking.

If you're interested in systems, scale, AI, or building a modern manufacturing business - this one’s worth your time.

Key Insights

  • Understand how a legacy industry scales using technology
    Learn how automation, workflow optimisation, and AI power 1,000+ daily print jobs.
  • See a real-world AI implementation (beyond hype)
    Hear how Tradeprint increased chatbot resolution from 19% to 70% - without cutting headcount.
  • Learn how to blend human service with automation
    Discover why AI works best when paired with people, not replacing them.
  • Gain insight into sustainable manufacturing at scale
    Net-zero targets, PVC removal, waste diversion, and real transparency - not greenwash.
  • Understand modern trade growth models
    E-commerce, CRM (HubSpot), reseller incentives, outbound sales, networking, and strategic product expansion.

About the Author Paul Feeney


Hi, I'm Paul Feeney, a seasoned marketing professional with a proven track record in brand strategy and marketing. With an extensive background in business development I have dedicated my career to delivering exceptional results by combining innovative strategies with a deep understanding of consumer behaviour and market trends.

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